SIMPLICITY IS A BEAUTIFUL TOOL
Whitehall wrote the book on how to protect luxury coastal homes. An affiliate of Croom Construction Company, Whitehall developed their unique preventive home maintenance program over ten years ago for three simple reasons: simplify their clients’ life, maintain the structural integrity of their home, and ensure their home retains its value.

Visit Client Website :: www.SimplyWhitehall.com

Reach :: Whitehall called on The Alexis Agency to help them create a stronger marketing communication program – one that would dispel confusion about their services and build a stronger brand awareness. We immediately detected confusion in the market and set out to create a savvy, yet simple advertising and public relations program.

Frequency & Consistency :: Aimed at luxury home owners along Vero’s barrier island, we first created a bold print campaign and Web site. “Here’s what we see” is an interactive site featuring stunning architecture that compares what the untrained eye sees to what Whitehall’s professionals detect. The three-series ad campaign starts with “simplicity” and culminates with “screw it, let Whitehall handle it all.” Our strategic PR campaign is capturing the attention of media, and educating consumers about why preventive home maintenance is important.

Results :: After only four months, their communication program started capturing attention and curiosity through print, direct mail and electronic media. Our continuous consumer research helps us shape the brand and tell the story of why preventive home maintenance is a necessary protection plan. Watch for exciting news about Whitehall’s franchise plans.