VERO BEACH’S ALEXIS AGENCY APPOINTS TRICIA WALKER
AS NEW DIRECTOR OF PUBLIC RELATIONS

From Las Vegas to Vero Beach, Walker brings a wealth of luxury services expertise to The Alexis Agency.

VERO BEACH, FL, Feb. 24, 2010 – Tricia Walker has joined The Alexis Agency team as director of public relations, announced Ginger Atwood, president of The Alexis Agency.

Walker, whose 18 years of experience in the resort and hospitality industry ranges from Las Vegas to South Florida, spent the last 18 months in Las Vegas as Vice President of Marketing for Fontainebleau Resorts’ Las Vegas project. Walker’s repertoire of resort and hospitality experience includes senior level marketing and PR positions at Resorts Atlantic City Hotel/Casino, Aladdin Resort & Casino, Caesars Tahoe Resort and Caesars Atlantic City. She also held marketing roles at Norwegian Cruise Line and Sea World of Florida.

“We are thrilled to have Tricia bring her unique knowledge and expertise gained from working with such high profile companies to our local and national clients at The Alexis Agency,� said Atwood. “We specialize in advertising and public relations for luxury products and services, and Tricia’s background adds a new element to the overall Advertising/PR synergy we bring to our clients.�

Walker’s experience as a lifestyle marketer, runs the gamut from being on the opening team of several resorts and casinos, to publicizing high-profile entertainers and shows, and promoting the openings of such restaurants as Nikki Beach Atlantic City and Planet Hollywood Lake Tahoe. Her experience with new product and service launches will be a natural fit to the Alexis Agency’s current client base and its future growth plans.

Walker holds a master’s degree in corporate public relations from Rowan University, and a bachelor’s degree from Ursinus College in Collegeville, PA. She has sat on the board of directors for the National Ovarian Cancer Coalition Philadelphia Division, and was one of the first winners of the “Top 40 Under 40� Award presented by Atlantic City Weekly magazine.

A New Jersey native, Walker is happy to have returned to Florida, and looks forward to growing Public Relations for The Alexis Agency.

Tags: Atlantic City Weekly magazine, Fontainebleau Las Vegas, Ginger Atwood, Las Vegas marketing executive, Lifestyle marketing, luxury products and services advertising agency, Nikki Beach, Norwegian Cruise Line, Rowan University, Sea World of Florida, The Alexis Agency, Tricia Walker, Trish Gilbert, Ursinus College, Vero Beach Public Relations