Tweet Customer relationship management (CRM) should be a pivotal operator in your business strategy, perhaps now more than ever. As a recent survey revealed, a whopping 66%* of consumers switched brands in 2011 due to bad customer experiences. 66%! That’s a statistic that rings loud and clear. And no business, regardless of size, can afford to fall victim to such a potential mass exodus in a given year. Granted, the 66% of consumers weren’t leaving just one brand, but with the continual paradigm shift in consumer behavior and expectations...

Tweet Congratulations to our client, Miller’s Fine Decorative Hardware, for the recent October 4th grand opening of their second showroom located in downtown West Palm Beach, Florida. More than 230 people attended the private event – a true testament to the excitement leading up to the new showroom. Vicki Pfeil, President and Owner, opened the original Miller’s Fine Decorative Hardware in Jupiter, Florida more than 15 years ago. We commend her for a bold move to open a second location this year as a means to offer more exclusive kitchen and...

Tweet We are pleased to announce that Shannon Perrin has joined The Alexis Agency as Public Relations Specialist. She brings more than 15 years of experience to our team as a seasoned marketing and public relations executive who thrives on forging business relationships, expertly navigating crises, and building new business for clients. High-paced environments and the ability to exceed expectations in an often-tumultuous market are strengths she embraces. Shannon previously served as Director of Investor Relations and Marketing for EagleRock...

Tweet Our client, Embry-Riddle Worldwide, is featured in the October 2011 issue of SKY, Delta’s in-flight publication. If you happen to fly Delta within the month of October, be sure and read Distance Learning’s Moment, an article focused on the expansion of online learning which highlights the choices, outcomes and economic realities of today’s communication age. Journalist Madeleine Hill interviewed Becky Vasquez, Chief Technology Officer of Embry-Riddle Worldwide. It not only brings out the benefits and features of...

Tweet Let’s begin by clarifying intangibles. To quote Value Line: The Most Trusted name in Investment Research, intangible assets “are those that cannot be physically seen or touched.” In our particular area of expertise, which includes advertising, public relations, and marketing, these intangibles are most commonly referred to as brand equity. Our PR department would be quick to defend the position that perception is, in fact, reality. More often than not, they are correct. Clients frequently ask us where the tangible value can be...

Tweet For decades “numbers geeks” have found refuge in financial firms, banks, insurance agencies, and engineering. They clearly still do today, but another field is fast becoming an attractive option for those who tend to favor the left side of their brain: Marketing. With an explosion in data over the last decade that may only be rivaled in size and impact by the explosion that gave birth to the current universe, purveyors and consumers alike have untold resources at their disposal. The only problem is most of them do not understand how to...